Fractional Sales Leadership
for Contractors
We install the revenue infrastructure your business needs to scale — and the leadership to run it. No generic playbooks. No shared strategies. Just a dedicated operator inside your business until it works.
What operators are saying
We began an engagement with Steve in fall of 2025. Steve integrated rapidly into our organization as a fractional CRO with a positive and thorough discovery process. His senior-level perspective has helped us navigate a rapidly evolving sales and marketing landscape...
Sean F.
Director, Civic Renewables
Steve Huber is an amazing sales trainer leader and friend. When he worked for our company he helped lead our sales teams to levels we never attained prior, including selling $80 million in 60 days. I can't think of a better person to help a contractor's sales organization achieve greatness!
John A.
CEO, Semper Solaris
I cant say enough about Steve. He has significantly helped me organize my business and get my numbers in order! In turn that has also helped me be a better leader and more confidant to lead. Steve thank you so much for your insights and coaching ability. Thank you brother!
Matt C.
Contractor Owner
Trusted by leading contractors nationwide
We're Not Your Franchisor. Not Your Lender. Not Your Vendor.
We're the only people inside your business with no agenda except fixing it.
Every advisor you've worked with had something to sell, someone to report to, or a relationship to protect. We don't. We come in under a strict NDA, work inside your specific operation — not a generic playbook — and tell you the truth about what's actually broken. That's why operators trust us with conversations they won't have with anyone else.
Strict NDA. Every Engagement.
What happens inside your business stays inside your business. We are not connected to your franchisor, your lender, or your manufacturer. Full stop.
Your Business. Not a Template.
We don't run the same playbook on everyone. We find what's broken in your specific operation and fix that — because every business actually is different.
No Conflicts. No Reporting Chain.
We have no financial relationship with anyone in your supply chain. Our only job is to make your revenue engine work.
What is a Fractional Leader?
A fractional leader is a highly experienced executive who joins your team on a part-time or contract basis. You get top-tier, C-level expertise—the kind that has already scaled $100M+ companies—without the $250k+ full-time salary, benefits, and overhead.
0%
Growth in fractional executive hiring over the last year
0%
Average cost savings compared to a full-time CRO
When Do You Need One?
The Revenue Plateau
You've hit $5M or $10M and can't seem to break through to the next tier with your current strategies.
The Leadership Vacuum
Your sales manager left, or you as the owner are still acting as the VP of Sales instead of the CEO.
The Inefficient Scale
Leads are coming in, but close rates are dropping, margins are shrinking, and chaos is growing.
What is Fractional Revenue Leadership?
We embed ourselves in your business to align sales, marketing, and operations. We build the systems, train the teams, and drive the revenue growth you need to dominate your market.
Sales Process Optimization
We analyze and rebuild your sales pipeline, scripting, and closing techniques to dramatically improve win rates and average ticket sizes.
Data-Driven Marketing
Stop wasting money on ineffective ads. We align your marketing spend with actual revenue goals, tracking every dollar to ensure maximum ROI.
Team Leadership & Training
We don't just advise; we lead. We train your dispatchers, technicians, and sales reps to perform at their absolute best.
Our Proven Methodology
We don't just guess. We follow a battle-tested framework to uncover hidden revenue, build scalable systems, and execute flawlessly.
Diagnostic Audit
We deep-dive into your sales data, marketing spend, and operational bottlenecks to find the exact leaks in your revenue engine.
The Blueprint
We build a custom 90-day execution plan detailing the KPIs, systems, and personnel changes needed to hit your targets.
Execution & Training
We roll up our sleeves, embed with your team, run the sales meetings, and train your staff to close at higher rates.
Scale & Optimize
Once the foundation is solid, we scale your marketing, optimize margins, and prepare the business for sustainable, long-term growth.
Proven Track Record
Real results from leading national contractors. Here's what happens when you implement proven revenue systems at scale.
PetersenDean / Solar4America
$0M+
Sales Pipeline Managed
"Led the national sales organization, scaling operations and driving massive revenue growth across multiple states to build an $800M+ powerhouse."
National Expansion
VP of Sales Leadership
Semper Solaris
#1
Residential Solar + Storage in USA
"Implemented aggressive growth strategies and elite sales training that propelled the company to become the undisputed #1 contractor nationwide."
Market Dominance
Revenue Leadership
Civic Renewables
Scale
Strategic Revenue Growth
"Drove strategic revenue initiatives, optimizing complex sales processes and expanding market share across key target territories."
Strategic Growth
CRO Impact
Built Exclusively for Home Service Contractors
We don't do SaaS. We don't do retail. We understand the unique challenges of the home services industry—from seasonality and technician retention to dispatch efficiency and lead costs.
- Solar
- Roofing
- HVAC
- Windows
- Hardscapes
Is this you?
You're hitting a revenue plateau and your current strategies aren't breaking through.
You have a great team but lack a dedicated leader to drive sales and marketing accountability.
You want to scale aggressively but need proven systems before adding more overhead.
Award-Winning Leadership
Our teams have been recognized by the industry's most prestigious organizations for exceptional growth and operational excellence.
Award-Winning Leadership
Our teams have been recognized by the industry's most prestigious organizations for exceptional growth and operational excellence.
Revenue Insights & Resources
Actionable strategies, industry trends, and proven playbooks to scale your home service business.
Frequently Asked Questions
Clear answers to common questions about fractional leadership.
Free Growth Diagnostic
Take our 60-second assessment to identify your biggest revenue leaks and see if you qualify for a custom growth blueprint.
What is your primary trade?
Select the option that best describes your business.
Your Revenue Engine Either Works or It Doesn't. Let's Find Out.
Most contractor companies are leaving 20-40% of their revenue on the table through broken follow-up, undertrained teams, and no real accountability system. We find it. We fix it. We stay until it holds.
We'll get back to you shortly.