The exact CRO strategies top roofing contractors use to turn website visitors into booked jobs every day.
The Baseline
Average roofing companies convert less than 3% of traffic into leads.
Emergency vs Planned Replacement
These buyer journeys require entirely different pages and approaches.
5 High-Impact CRO Moves
- Separate emergency vs planned landing pages
- Phone number everywhere
- Feature insurance claim process
- Show local project photos
- Speed up response time
Tracking 4 Key Metrics
Visitor-to-lead, lead-to-estimate, estimate-to-contract, and cost-per-booked-job.