Real Impact for Real Contractors.

"Over five years, we scaled the consumer sales division to unprecedented heights, generating nearly $800 million in combined solar and roofing sales while cementing the company as a dominant national player."

The Challenge

As the solar industry rapidly expanded, PetersenDean needed to aggressively capture market share while maintaining profitability. The challenge was building a scalable, high-performing national sales engine that could consistently close both roofing and solar deals at high volume.

The Solution

Serving as VP of Consumer Sales, Steve Huber architected a massive sales transformation:

• Built and scaled a national inside and outside sales infrastructure
• Developed standardized training programs to rapidly onboard and ramp up reps
• Implemented data-driven KPI tracking to optimize close rates across all territories
• Drove nearly $800M in total revenue over a 5-year period

The Challenge

Semper Solaris was already a strong regional player, but the goal was national dominance in a highly competitive and shifting solar market. They needed to optimize their sales processes, improve battery attachment rates, and scale their leadership team to handle massive growth.

The Solution

Through strategic revenue leadership, the company achieved unprecedented milestones:

• Scaled operations to become the #1 Residential Solar + Storage contractor in the USA
• Dramatically increased battery storage attachment rates across all markets
• Navigated complex industry shifts (like NEM 3.0) by pivoting sales strategies
• Cultivated a high-performance culture that attracted top-tier sales talent

"We didn't just grow; we dominated. By aligning our sales strategies with the rising demand for battery storage, we officially became the #1 Residential Solar + Storage contractor in the United States."

"Applying decades of high-volume solar sales experience to streamline operations, reduce acquisition costs, and build a sustainable, scalable revenue engine for the next era of clean energy."

The Challenge

In the modern renewables landscape, companies face rising customer acquisition costs and complex financing environments. Civic Renewables needed elite-level revenue strategy to optimize their sales funnel and accelerate market penetration without inflating overhead.

The Solution

Leveraging over $2 Billion in career home improvement sales experience, we implemented a fractional leadership model:

• Streamlined the lead-to-close pipeline to drastically reduce CAC
• Implemented advanced sales training focused on value-based selling
• Aligned marketing spend with high-intent channels for better ROI
• Built scalable management systems to support rapid team expansion